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CHOOSE YOUR OWN BIO ADVENTURE
I love grabbing people's attention and driving them to action with words. I've been doing it for 20 years, with industries from architecture to zoology (ok, veterinary medicine).
And I'm bilingual in creative and business.
NFL teams, guitar collectors and architects share a common craving — good stories. Clear, effective storytelling with an actionable strategy activates audiences. The right stories in the right order will engage partners and ...
(It's pronounced Stee-klee)
SO ... WHAT DO I DO?
Drive Vision & Execution
Lead all aspects of a project from start to finish
Lead Content Strategy
Lead content strategy & execution alongside a creative director
Create & Refine
Long form, short form, web,
print, B2B, B2C, BRB, BB-8
In other words, I run projects, lead teams and write whatever you need. I also make videos.
HOW DO I DO IT?
Whether I'm running a large creative project with a lot of deliverables or writing your bio, I always follow the same process.
We begin with conversation — brand discovery, stakeholder interviews, or simply you handing me a creative brief. You're the expert on you. I listen.
I step back and digest what I've learned. I create a brief, a list of priority messaging points or a mind map of where I think we should go next. Stop and think.
Now I deliver the brief or strategy to you and we make sure we're aligned. Did I hear you correctly? Do we agree this is the right approach? You're in charge.
With a solid foundation and alignment, I get to the creative work. Whatever that looks like — brand strategy, article, video — we have check-ins and drafts. Let's make some magic.
This is creative work and it covers a lot of territory. The steps in this process adjust to reflect what you need. If you give me a creative brief, the Synthesize and Consult stages will be a conversation where we make sure I understand what you need. If it's a big project, it'll be more in depth.
Representative Clients & Employers
Advent — experiential design & branding
D1 college athletics programs
Professional sports organizations
University academic projects
Yeah Yeah Creative
My Two Cents Editing
Gresham, Smith & Partners Architecture
Performing Songwriter Magazine
Journal Communications, Inc.