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Who Am I?

What Do I Do?

How Do I Do It?

Who Have I Worked With?

 

CHOOSE YOUR OWN BIO ADVENTURE

CAPSULE VERSION

I love grabbing people's attention and driving them to action with words. I've been doing it for 20 years, with industries from architecture to zoology (ok, veterinary medicine).

And I'm bilingual in creative and business.

(It's pronounced Stee-klee)

 

SO ... WHAT DO I DO?

Creative Director

Drive Vision & Execution

Lead all aspects of a project from start to finish

Content Director

Lead Content Strategy

Lead content strategy & execution alongside a creative director

Writer/Editor

Create & Refine

Long form, short form, web,

print, B2B, B2C, BRB, BB-8

In other words, I run projects, lead teams and write whatever you need. I also make videos.

HOW DO I DO IT?

Whether I'm running a large creative project with a lot of deliverables or writing your bio, I always follow the same process.

Learn

We begin with conversation — brand discovery, stakeholder interviews, or simply you handing me a creative brief. You're the expert on you. I listen.

Synthesize

I step back and digest what I've learned. I create a brief, a list of priority messaging points or a mind map of where I think we should go next. Stop and think.

Consult

Now I deliver the brief or strategy to you and we make sure we're aligned. Did I hear you correctly? Do we agree this is the right approach? You're in charge.

Create

With a solid foundation and alignment, I get to the creative work. Whatever that looks like — brand strategy, article, video — we have check-ins and drafts. Let's make some magic.

This is creative work and it covers a lot of territory. The steps in this process adjust to reflect what you need. If you give me a creative brief, the Synthesize and Consult stages will be a conversation where we make sure I understand what you need. If it's a big project, it'll be more in depth.

 
 

Representative Clients & Employers

  • Advent — experiential design & branding

    • D1 college athletics programs

    • Professional sports organizations

    • University academic projects

    • Corporate clients

  • Guitar Center

  • Yeah Yeah Creative

  • My Two Cents Editing

  • Gresham, Smith & Partners Architecture

  • theatre dybbuk

  • Performing Songwriter Magazine

  • Paste Magazine

  • The Rage

  • The Tennessean

  • BMI

  • Sensored Magazine

  • Slake Magazine

  • Colony Theatre

  • Journal Communications, Inc.